2026 USPS Postal Promotions

Save Big with 2026 USPS Postal Promotions

Want to save on direct mail costs? There’s one easy way to reduce costs without ever having to touch your actual mailers. The US Postal Service often runs a variety of promotions, which are a great way for companies to save on postage costs and reduce the overall costs of direct mail campaigns. Priority Press can provide all the support you need to determine what is needed to qualify and fill out any required postal documentation.

DOWNLOAD USPS PROMOTIONS

TACTILE, SENSORY AND INTERACTIVE

Offer a discount for direct mail pieces that incorporate tactile materials, sensory elements like scents or textures, or interactive features such as pop-ups or unique folds to engage customers through physical interaction.
  • ELIGIBILITY Direct mail pieces with sensory and interactive elements.
  • DISCOUNTS 4% on postage

Promotion Period: 
January 1 – June 30, 2026

Registration Period:
October 15, 2026 – June 30, 2026

INTEGRATED TECHNOLOGY PROMOTION

This promotion encourages the use of Augmented Reality (AR), Near Field Communication (NFC), or Video in Print (ViP) in direct mail pieces, offering a unique blend of digital and physical marketing techniques to enhance consumer interaction and engagement.
  • ELIGIBILITY Direct mail pieces that incorporate these technologies.
  • DISCOUNTS 5% on postage

Promotion Period: 
 Pick your own start date; runs for 6 consecutive months
Registration Period:
November 15, 2026 – December 31, 2026

CONTINUOUS CONTACT PROMOTION

Provide a discount for direct mail campaigns designed to maintain continuous engagement with consumers, such as through connected mailings or subscription services, emphasizing consistent communication.
  • ELIGIBILITY Direct mail campaigns involving series of connected mailings or subscription services.
  • DISCOUNTS 5% on postage

Promotion Period: 
April 1 – December 31, 2026

Registration Period:
February 15 – December 31, 2026

FIRST-CLASS MAIL ADVERTISING PROMOTION

Promotes the use of First-Class Mail for advertising by offering a discount, highlighting the benefits such as faster delivery and higher engagement rates to enhance marketing effectiveness.

  • ELIGIBILITY Advertisements sent via First-Class Mail
  • DISCOUNTS 5% on postage

Promotion Period: 
September 1 – December 31, 2026

Registration Period:
July 15 – December 31, 2026

CATALOG INSIGHTS PROMOTION

Nurtures leads, spotlights product offerings, and increases visibility with a discount for catalogs of at least 12 pages, allowing for greater reach and response rates at a lower cost.

  • ELIGIBILITY USPS Marketing Mail and Parcels that meet catalog criteria
  • DISCOUNTS 10% on postage

Promotion Period: 
October 1- June 30, 2026

Registration Period:
August 15 – June 30, 2026

ADD-ON PROMOTIONS: INFORMED DELIVERY AND SUSTAINABILITY

These promotions offer an additional 1% postage discount when used in conjunction with another promotion, promoting enhanced customer interaction and sustainability practices.
  • ELIGIBILITY Any mail type eligible under the primary promotion with which they are paired.
  • DISCOUNTS Additional 1% on postage

Promotion Period: Available all year

Registration Period:
Required ahead of time, as part of the primary promotion registration.

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